Thursday, February 25, 2010

150 crores, 10 Days: 'Khan' Film, Third In Bollywood History!


It's a spectacular win win situation for Shah Rukh Khan, Karan Johar and Fox Searchlight. 'My Name Is Khan' became the third film in Bollywood history to bag 150 crores worldwide, and in doing so has ushered itself into a supremely select group of films. Trade sources are already hailing it as the highest Shah Rukh Khan phillum, ever.

Only SRK could have managed this triumph. In Februrary, cold weather and exams in parts of India are often cited as dampeners for cine business. 'MNIK', however, as vaulted itself to fame, despite the blasts and controversies. Within a span of 10 days, 'MNIK' earned the distinction of doing business double the size of any Bollywood movie released in February.

It's raking in the lolly by the bushels across international markets. 'MNIK' is already being hailed as the biggest Bollywood film of all time within 10 days in the UAE, South Africa, Holland, Hong Kong, Singapore, Indonesia, East and West Africa, Denmark, Norway, Sweden, Pakistan, Sri Lanka, Thailand and Mauritius.

In the Middle East, the film has not only smashed all existing Bollywood records within 10 days, but has even beaten Fox Searchlight's previous highest grosser 'Slumdog Millionaire' in Bahrain, Oman, Qatar, Kuwait, UAE and Egypt.

Fox Searchlight is pleased as punch with their spectacular win and according to Mario Haddad, Head of Empire International Middle East, "The drop in the second week is less than 10 per cent. Due to the demand, we are opening in Jordan, Lebanon and Syria on March 10th."

In the UK, the film has become the fastest film to cross GBP 2m, managing the feat within just 11 days. The strong run in UK continues even in the second week, and is on its way to breaking the all time record of 'K3G' in the UK, quite soon.

In the US and Canada, 'MNIK' is already being hailed as the highest grossing SRK film of all time, within just 10 days of release.

Vijay Singh, CEO of Fox Star Studios says, "We are delighted to be entering this elite group with our first major Bollywood venture. The film was created for a global audience and continues to break records worldwide. It is truly proving to be India's first global Bollywood film."

No comments:

Post a Comment