Money can even tempt angels. Superstars are but human. Don’t blame the A-listers in B-town. People are offering them vulgar sums of money to do anything.
So, suddenly every superstar in Bollywood is selling underwear. Salman Khan, Akshay Kumar, Hrithik Roshan and Shah Rukh Khan are all brand ambassadors for various innerwear brands.
A trade source says, “When Sunny Deol and Govinda were selling these very brands, the snooty industry types used to secretly laugh at what they termed their desperation. Now, because these four stars have been paid anything between Rs 10-15 crores for selling chaddis and banians they are happy to lend their brand equity to underwear. And they’re even proud of their ‘masochism’.” Time time ki baat hai
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